77" OLED S95H 4K Samsung Vision AI Smart TV (2026)

Highlights

Samsung Vision AI Companion

Ask your companion anything. Samsung Vision AI is here.

Glare Free with Real Black & Real Color

See real black and real color perfected by Glare Free

Ultimate Gaming Pack

Unbeatable high performance for the gamer

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[Techaeris] Editor's Choice 2026

“still king of the displays" “the OLED to buy”

[AVForums] Highly Recommended Award

"Its performance is marked by superb black levels and excellent retrieval of detail just above black, complemented by superb colour accuracy."

[Sound Advice] 2026 Exceptional

"delivers unprecedented brightness and colour range for an OLED TV, without compromising the inky blacks, pixel-level contrast and wide viewing angles that OLED is famed for."

[Expert Reviews] Best Buy Award - Samsung S95H

“Bold, strangely immersive design” “Fantastic, ultra-bright and colourful pictures” “Stunning gaming display”

[iF DESIGN AWARD] Winner 2026

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Features

The answer to ultimate immersion

Playing video Playing video

More about
Samsung Vision AI

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Man watches football on Samsung TV at night. Soundwaves emanate from TV's side and front. He speaks into remote control ‘Turn up the volume of the football commentator’s voice’. AI Football Mode Pro automatically increases commentator sound as shown by bigger soundwaves at the front of the TV.

Man watches football on Samsung TV at night. Soundwaves emanate from TV's side and front. He speaks into remote control ‘Turn up the volume of the football commentator’s voice’. AI Football Mode Pro automatically increases commentator sound as shown by bigger soundwaves at the front of the TV. Playing video

Feel the stadium roar — AI-powered immersion for football

AI Football Mode Pro

AI Football Mode Pro automatically detects live matches and elevates picture and sound to stadium‑level quality. The result is vibrant colors, sharp details and immersive audio that blends crowd energy with crystal‑clear commentary — making the action feel so real, it’s like you’re there.

Feature availability and performance may vary depending on the content viewed and the apps used.

Woman watches musical performance on a Samsung TV. Below it, AI Sound Controller Pro shows volume levels for the audio as three separate tracks: Voice, Music, Effect. As she speaks into the remote control ‘I want to hear the singing louder’, it adjusts to increase Voice and reduce Music and Effe

Woman watches musical performance on a Samsung TV. Below it, AI Sound Controller Pro shows volume levels for the audio as three separate tracks: Voice, Music, Effect. As she speaks into the remote control ‘I want to hear the singing louder’, it adjusts to increase Voice and reduce Music and Effe Playing video

Separate and control audio layers — voice, music and sound effects — with one command

AI Sound Controller Pro

AI Sound Controller Pro uses AI to analyze audio in real time, separating it into three tracks — voice, background music and sound effects. Adjust each track’s volume with the on-screen menu or voice commands, and enjoy a listening experience tailored to your favorite shows, movies and games.

Support and performance may vary depending on the content or apps used.

Translate content into your language in real time

Translate content into your language in real time Playing video

Translate content into your language in real time

Live Translate

Break language barriers with Live Translate. Your Samsung TV's on-device AI can detect the language of your content and instantly translate it into your preferred language — so you can explore entertainment from around the world with ease.

Feature available when watching a broadcast with closed captioning, provided by antenna input. Translates closed captions transmitted by broadcasters and latency may vary. Service availability may vary by model, region, language, or channel. Requires login to Samsung account. Certain languages may require language pack downloads, which involve a network connection. The accuracy and reliability of the results are not guaranteed. The feature may be changed, suspended, or terminated at any time.

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Relax in Cozy, Happy Holiday, Deco, Inspire me. Number of attempts. Nature click. What appeals to you? 3 images, Regenerate, Generate New. Regenerate click. 3 new images. Middle image click. Your generated image has been saved.

Unlock your imagination, Choose your keyword theme, Nature, Party mood, Relax in Cozy, Happy Holiday, Deco, Inspire me. Number of attempts. Nature click. What appeals to you? 3 images, Regenerate, Generate New. Regenerate click. 3 new images. Middle image click. Your generated image has been saved. Playing video

Make your own mood-matching wallpapers with AI

Generative Wallpaper

With Generative Wallpaper, your TV can create stunning, one-of-a-kind images that reflect the moment and transform the ambiance of your home. Simply choose keywords for the atmosphere you want — whether you are hosting a party, enjoying time with family or relaxing — and let AI work its magic.

The number of generation attempts allowed per day may be limited.

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Compared to 2026 Neo QLED 4K (NQ4 AI Processor)

Picture Quality

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Picture Quality

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Easily spot moving objects and text

AI Motion Enhancer Pro

Powered by the AI Gen3 Processor, AI Motion Enhancer Pro smooths out and sharpens motion, so you can see moving objects and text far more clearly. Live sports and fast-paced action now look ultra-smooth and crystal-clear.

Viewing experience may vary according to types of content and format.

Image of a little girl kissing a puppy. The NQ4 AI Gen3 Processor processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible.

Image of a little girl kissing a puppy. The NQ4 AI Gen3 Processor processor appears on the photo and enhances several details, including the girl’s hair and clothes and the puppy’s face. The result is a much sharper image where subtle details are visible. Playing video

Upscale content into a 4K experience with 128 AI neural networks

4K AI Upscaling Pro

Watch your favorite content in more brilliant detail with 4K AI Upscaling Pro. The NQ4 AI Gen3 Processor can take your content and enhance it up to 4K resolution with 128 AI neural networks — all while maintaining incredibly sharp and smooth picture quality.

Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

Layered screens depict Auto HDR Remastering Pro at work. One by one, the picture is improved for vibrant colors, bright highlights and clearer details. The result is a crisp, vivid image of two people rowing out of a cave in a small boat.

Layered screens depict Auto HDR Remastering Pro at work. One by one, the picture is improved for vibrant colors, bright highlights and clearer details. The result is a crisp, vivid image of two people rowing out of a cave in a small boat. Playing video

See movies and shows in HDR-like brilliance with AI

Auto HDR Remastering Pro

Using AI, Auto HDR Remastering Pro learns to identify SDR and HDR content, and then converts SDR content into brilliant HDR-like quality, scene by scene. Now you can enjoy brighter highlights, clearer details and more vibrant colors no matter what you're viewing.

Auto HDR Remastering Pro's default setting is Off and requires manual activation: Picture > Expert Settings > Auto HDR Remastering Pro. When in Game Mode, Auto HDR Remastering Pro is automatically activated.

Immerse yourself in the optimal picture settings tailored to your preference

AI Customization Mode

With AI Customization Mode, the AI Processor can automatically detect the type of content you’re watching — sports, movies or everyday viewing — and adjust picture settings according to your preferences.

Some streaming and VOD services may be limited in the use of this feature according to their policy.

A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out.

A Samsung TV displays a jungle scene. It looks a bit dull until several points are detected and then enhanced thanks to Color Booster Pro. The result is an amazingly vibrant picture with all the colors of the flowers and birds clearly standing out. Playing video

Intelligently enhanced color expression with AI

Color Booster Pro

Color Booster Pro uses AI to recognize each scene and enhance color expression accordingly. The result is imagery that appears more vivid and dynamic, creating a viewing experience that feels remarkably realistic.

Enjoy authentic color validated by PANTONE, only on Samsung screens

PANTONE Validated

Meet fully authentic color validated by PANTONE. As a trusted symbol of color fidelity by industry experts, ‘PANTONE Validated’ certifies the accurate expression of 2,140 PANTONE colors and 110 skin tone shades. Enjoy more accurate, comfortable viewing on a ‘PANTONE Validated’ TV.

PANTONE validation received based on HDR screen.

Depth perceived just as a person’s eyes would

Real Depth Enhancer

Watch the figures on screen stand out with more realism. Real Depth Enhancer increases the contrast between the objects in the foreground from the background — mirroring how a human eye processes depth. So when you're watching a nature documentary, it really looks like the rhinos are marching toward you.

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Gaming Experience

Ultra-smooth, ultra-fast responsive gameplay

G-Sync Compatible

Validated by NVIDIA to provide a good variable refresh rate (VRR) experience for tear-free, stutter-free gaming. Technology that reduces screen tearing and stuttering which provides smoother gameplay and enhanced immersion.

Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud. NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.

Tear-free, stutter-free, low latency HDR gaming

FreeSync Premium Pro

Built on AMD FreeSync™ core technology to reduce stutter and screen tearing, TVs certified for the AMD FreeSync™ Premium Pro tier provide a true HDR gaming experience: a combination of smooth gaming at peak performance, and exceptional high dynamic range visuals while still maintaining low latency for effortlessly smooth gameplay.

Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.AMD FreeSync™ requires a FreeSync-compatible AMD graphics card or APU.

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Gaming Experience

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Two people gaming on a Samsung TV. They switch between various games, including a football game, a racing game and a first-person shooter game. With AI Gaming Optimizer on, the TV automatically detects the type of game being played.

Two people gaming on a Samsung TV. They switch between various games, including a football game, a racing game and a first-person shooter game. With AI Gaming Optimizer on, the TV automatically detects the type of game being played. Playing video

Play smarter — perfect settings, every match

AI Gaming Optimizer

'Dive straight into the action with AI Gaming Optimizer. Using real‑time screen analysis, it instantly recognizes your game’s genre and applies the optimal settings automatically — no menus, no hassle, just seamless, genre‑optimized performance.

The videos were generated with the assistance of AI tools.

Fine-tune your game settings as you play

Game Bar

Optimize your gameplay even more with Game Bar. Samsung TVs give you a handy in-game menu for settings like FPS, input lag, minimap zoom and more. It also lets you apply ultra-wide aspect ratios of 21:9 and 32:9 to expand your view on bigger screens.

Super Ultrawide GameView (21:9, 32:9) is available for certain PC and console games supporting ultrawide screens. Some game titles may not support this feature. Game Bar's Zoom-in mode is not supported for certain refresh rates. Game Bar UI is subject to change without prior notice.

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Sound

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Sound

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A dune buggy is making a circular motion on the desert. Object Tracking Sound+ technology is tracking the action of the dune buggy as it moves.

A dune buggy is making a circular motion on the desert. Object Tracking Sound+ technology is tracking the action of the dune buggy as it moves. Playing video

Dynamic, realistic sound that follows the action

Object Tracking Sound+

Put yourself in the middle of the action. With 4.2.2.ch speakers, your TV plays powerful audio across its screen. Object Tracking Sound+ enables the audio to move along with the objects on screen — enhancing your surround sound with realistic effect.

Sound optimized and remastered to your content and space

Adaptive Sound Pro

Listen to sound just as the creators intended, with clear voices and balanced tones. Your TV's AI processor recognizes different sounds, like dialogue and background music, and optimizes them for their type and your room's acoustics, before ultimately refining them with audio remastering technology.

Experience may vary depending on the content and environment.

Catch every word without distractions

Active Voice Amplifier Pro

Enjoy clearer dialogue, even in distracting surroundings. Active Voice Amplifier Pro uses AI to isolate voice from ambient noise and background sound within content — then optimizes speech, keeping conversations clear and easy to follow.

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync.

A TV shows a concert scene. When Q-Symphony is off, the soundbar under the TV plays audio by itself, giving off small sound waves. When Q-Symphony is on, the TV and soundbar play audio together, with both giving off large sound waves in sync. Playing video

TV and soundbar orchestrated in perfect harmony

Q-Symphony

Q-Symphony unites your TV and soundbar to play sound simultaneously in perfect harmony. With AI trained on thousands of audio sources, it creates immersive surround sound that heightens your viewing experience.

Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately. The location and number of speakers may vary depending on the model.

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Design

One UI Tizen

Enjoy 7 years of new TV experiences

Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.

Find world-famous galleries in your TV

Art Store

Art Store gives you access to over 5,000 works from the world's leading museums and artists. Samsung’s art experts curate selections throughout the year, helping you discover pieces that suit each season or moment.

Network connection and Samsung account login are required. Art Store is a paid subscription service, and the service may be limited or unavailable in certain countries/regions or for specific models. However, a limited number of free content may be provided depending on the country/region and product model. Content and detailed features may vary by country/region and product model and may be discontinued or changed without prior notice due to circumstances of partners or the company. The update cycle for paid and free content may vary by region.

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One UI Tizen

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Samsung TV in a living room switches on to display Now Brief interface as it detects a person stepping towards the TV. The Now Brief interface displays information on the weather, recommended content and smart-home updates.

Samsung TV in a living room switches on to display Now Brief interface as it detects a person stepping towards the TV. The Now Brief interface displays information on the weather, recommended content and smart-home updates. Playing video

Access useful info throughout the day even when your TV is off

Now Brief

Stay informed even when the TV is off. Your daily info screen uses widgets to show what matters at a glance — including the weather, daily agenda, reminders and smart-home updates. Activated by voice or when you approach your TV, it delivers information right when you need it.

Supported widgets vary by region and are subject to change without notice. Detection occurs when an adult-sized object moves approximately 30 cm or more within about 2 meters of the TV. Detection performance may vary depending on the surrounding environment.

Your privacy. Secured.

Samsung Knox Security

Samsung Knox Security helps keep your TV protected at all times. Sensitive data such as passwords stays safeguarded, connected IoT devices are actively monitored and harmful apps or sites are blocked automatically. With ongoing security updates, your TV stays secure and ready for safe viewing.

Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.

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SmartThings

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SmartThings

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A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar.

A Galaxy smartphone displays Quick Remote mode, which is used to increase the volume of a nearby TV as it shows a scene of a woman playing guitar. Playing video

Control your TV straight from your phone

Quick Remote

With Quick Remote in the SmartThings app, your phone works as a remote, letting you change channels, manage volume and more — straight from your mobile device. You can also access key Samsung Tizen TV features, explore media and adjust settings with ease.

Push notifications for mobile remotes for TVs are available on (Mobile) Android OS 10.0 and higher versions with (TV) 2020 Samsung TVs and later models, and operate when the mobile device is near the TV. Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.

A dog barks in a living room as a Samsung TV sits turned off at the center of the space. The TV detects the sound through the Pet Care function and automatically turns on, playing a calming video of a dog at play.

A dog barks in a living room as a Samsung TV sits turned off at the center of the space. The TV detects the sound through the Pet Care function and automatically turns on, playing a calming video of a dog at play. Playing video

Stay connected to your pets while you're away

Pet Care

Use your TV as a pet-sitting assistant while you're outside. Your TV can detect noises like barking through its microphone, and then automatically turn on your pet's favorite content to calm them down.

Real-time streaming on mobile devices is supported on Android OS 11.0 and higher versions or iOS 16.0 and higher versions, and is available on 2025 Samsung TVs and later models. It only works when the TV is turned off. TV must be connected to a power source to use this feature. TV and mobile device must be connected to SmartThings to send and receive notifications.

Your Galaxy media, instantly on the big screen

Storage Share

Enjoy your favorite moments on a bigger screen with ease. Storage Share lets you stream photos, videos and more from your Galaxy devices directly to your TV. With automatic detection of nearby devices, sharing content across Samsung devices feels seamless and effortless.

Each device must be registered with a single Samsung Account with Storage Share Settings On, Wi-Fi On, and Bluetooth On. Storage Share is supported in selected Galaxy phones and tablets released in 2023 or later, with One UI 7.0 and above. Storage Share supports only 1:1 connections between devices (e.g., TV–smartphone or TV–tablet). Multiple simultaneous connections are not supported.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night. Playing video

Save energy use by intelligently analyzing your surrounding, behaviors and content

AI Energy Mode

Easy energy management with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviors to adjust the brightness. It analyzes the content scene by scene to subtly adjust brightness and help save energy consumption where possible.

Energy saving rate may vary by region, model, screen size, viewing conditions, usage environment, and content type. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving level by turning on AI Energy Mode may appear lower than actual. In environments exceeding 120 lux, some of the AI energy saving features may not operate, reducing energy saving rate. AI Energy Mode does not work with viewing priority modes like Game Mode and AI Mode. AI Energy Mode is based on internal test results verified by 3rd party (TÜV Rheinland).

Transform your TV into a karaoke stage

Karaoke

Transform your TV into a karaoke stage, with your phone as the mic or wireless microphones. Start singing with friends and family, filling your living room with fun, energy and lively entertainment.

Designated microphone models provided by Samsung’s authorized partner are supported only and sold separately. With a single USB port on the TV, a maximum of 2 microphones are supported, and this functionality is limited to 2 USB ports in total. Requires SmartThings app to be installed on mobile, connected via the same Wi-Fi network as the TV set. Mobile mic is optimized only for Galaxy A with Android OS 16 or above and S series, foldable launched from 2023 and later models and iPhone 13 & above.

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Sustainability

Image simulated for illustration purposes. Any changes in appearance and design specifications that do not affect product performance may occur without prior notice. UI, content and services may vary by region and are subject to change without notice. This page may include images or videos created using AI.